Robinhood
Playbook, Paid & Organic Social, Content, Campaigns
Whether it’s building social playbooks, evolving a unique approach to social or upscaling and applying an existing illustration methodology - We worked seamlessly with Robinhood to elevate the norm of what a fintech brand could do on social. We crafted collaborations, executed campaigns in social, built an approach to TikTok, formed relationships with our fans and crafted the most epic memes you could imagine.
Bia for Crypto Gifting
Crypto Gifts allow users to send their favorite crypto to their favorite people from the Robinhood App. It’s an easy and customizable way to send a unique gift by choosing a design, cryptocurrency, gift amount, and a personal message.
We collaborated with Artist BIA for Galentine’s Day to elevate Robinhood’s Crypto Gifting campaign and encourage customers to be part of the first 10,000 users to join Robinhood Crypto through BIA’s promotion link to earn $15 in bitcoin. In under two weeks, we concepted, scripted and captured launch content for this campaign to go live on social.
This Is What Investing Looks Like
Robinhood introduced their new Cash Card which turns purchases into stocks and crypto. We visually brought this campaign to life through real relatable scenarios where the new cash card could be used.
Content was used across multiple channels, including social, digital and web.
Evergreen Organic
Working closely with Robinhood to build organic content that laddered up to key messaging. This included real-time community activations, ongoing evergreen content and product launches. We also managed to get directors to publish memes of unicorns.
TikTok
We were tasked to drive and determine how Robinhood should show up on TikTok. We sourced over 50 creators and selected to work directly with 4x creators and produced a bank of over 70+ unique assets that provided us with the content we needed to test our audience. We implemented a strategic process of testing and learning in order for us to evaluate different humor across a range of creators. Our creators were briefed on evergreen / trending / brand love and bite-sized content.