LEDGER

TikTok Playbook

When TikTok and Crypto combine, what do you get? Ledger. That’s not meant to be a joke, it’s meant to be a challenge that we accepted when Ledger (a cryptocurrency hardware wallet) approached us to build their TikTok profile. We took on the challenge and crafted a series of franchises that served to launch their profile in a unique, but familiar fashion.

For a brand to exist on TikTok, they need to feel authentic to the platform and familiar to its users. We had one simple task, to educate the world about cryptocurrency in a simple yet informative way.

We did everything from writing raps that explained complex crypto terminology to doing immersive asmr that taught users about the importance of security when dealing with cryptocurrency.

Enjoy.